Objective

To design a new logo and comprehensive brand manual for snowsports.ro that accurately represents their brand identity and appeals to winter sports enthusiasts while establishing the shop as Romania's premier destination for skiing and snowboarding equipment.

About Snowsports.ro

Snowsports.ro is Romania's specialized winter sports retailer, offering equipment, apparel and accessories for skiing and snowboarding enthusiasts from beginners to advanced athletes.

What We've Done

1. Brand Strategy Development
2. Logo Redesign & Visual Identity
3. Comprehensive Brand Manual Creation

Creative Process

1. Research & Discovery

We immersed ourselves in the winter sports culture, analyzing competitors across Eastern Europe and beyond. Our team conducted interviews with loyal customers and staff to understand brand perception and aspirations. We identified key visual elements that would resonate with both casual and serious winter sports enthusiasts.

2. Sketching & Concept Development

Using insights from our research, we sketched numerous logo concepts exploring different symbolic representations of winter sports, movement, and Romanian heritage. Initial concepts ranged from minimal, technical approaches to more dynamic, motion-inspired designs.

3. Digital Refinement

After selecting the most promising concepts with the client, we developed these into polished digital designs. We tested each option for versatility across various applications—from website headers to embroidered apparel and equipment tags.

4. Brand Manual Development

Alongside the logo refinement, we created a comprehensive brand manual that established clear guidelines for:

• Logo usage and restrictions
• Color palette with primary and secondary colors
• Typography system and hierarchies
• Photography style and visual language
• Application examples across digital and print materials
• Branded merchandise specifications

5. Client Collaboration & Finalization

Through collaborative feedback sessions with the snowsports.ro team, we refined both the logo and brand manual, ensuring the guidelines were practical for their daily operations while maintaining design integrity. The final deliverables included the complete brand manual and a full package of logo files in various formats.

Results

The new logo and brand manual successfully modernized snowsports.ro's market presence with measurable impact:

• Strong positive feedback from target demographic focus groups
• Increased brand recognition in competitive market analysis
• Consistent brand implementation across all touchpoints
• Enhanced appeal to younger winter sports enthusiasts without alienating loyal customers
• Streamlined marketing production with clear guidelines for internal and external partners

Conclusion

The rebranded logo and comprehensive brand manual for snowsports.ro have established a stronger, more cohesive visual foundation for the business. By carefully balancing tradition with contemporary design elements, we created a versatile identity system that will serve the brand well as they continue to grow in Romania's winter sports market.